How Little Things Can Break You Down
Fire One!
I was looking in my email inbox the other day and one thing jumped out at me: I get a BOATLOAD of advertisements. In fact, I had so many solicitations for my time, attention, and (of course) my money, that I literally used a mass “delete” to get rid of them all.
Sure it is Christmas time.
Sure they (being the marketers) just want my “loyalty”.
But in the end, they have no idea what it is that we go through to keep our budget balanced. They won’t be sitting down with me at the end of the month looking over statements and making sure that all of our dollars are accounted for and that there we didn’t overspend.
No, instead, the interest in what is going on in my life is really more about……. “hey, I thought you would like this new widget” or “don’t you think you would look great wearing these new shoes?!?”
The reality is, had I not been so disgusted (and overwhelmed) by the trove of advertisements, I may very well have run through some of them looking for a bargain. I may even have used some of the coupons to buy even MORE gifts. But in the end, all that saved me was that there were just so many of them, that I knew that if I didn’t get rid of them all, I would have spent more time looking at things that I didn’t need that i would have ended up more frustrated with myself over wasted time than pleased with myself for any “savvy” shopping I might have done.
Each one of those advertisements was just like a little arrow pointed at our household budget; each hoping to score a hit.
Broken Arrows
An arrow is designed to be quick, sharp, and penetrating. Just like advertisements. And it only takes one to throw off a well laid out financial plan.
Each of us likely has some place in our life that opens a door up to thoughts of want instead of need. What do I mean by that? Well, in God’s reality, He tells us that He will supply all of our needs…… in our reality, we tend to misunderstand what a need is and confuse it for a want…. .but still label it a “need”.
The difference is this: Needs are things that our Lord knows have to exist in our life. They aren’t the same for all of us, although I am sure that for many they are roughly the same. Wants, on the other hand, are those things that get filtered through the selfish part of our heart and are more about what we would enjoy than require.
So when email advertisements, commercials, catalogs and the such start to clutter into our lives, they each are intentional arrows shot at our finances masquerading as needs, when really all they do is give us the “gimmie’s”. They are designed to penetrate past what our head is telling us, and quite often, shoot towards our emotions in some way.
It’s not easy to do, but breaking these arrows can be one of the better financial moves we make in our lives. In fact, have you ever noticed that the advertisements in your email are HUMONGOUS….. but the area to unsubscribe can be extremely hard to find? And even when you do, you get asked ” Are you certain???”
Close the Door
In the end, my mass delete only removed the immediate temptation. I know that if I don’t touch my email account again for a few days, it will inevitably fill up with more advertisements and I will have to go through the entire cycle again. So instead of doing that, I will begin the process of unsubscribing to these marketeers.
Why? Because I don’t need the temptation. Do you?
I am not saying that there aren’t some “good deals” out there, or that they shouldn’t be taken advantage of occasionally. But unless you are disciplined enough, these very well designed communications can eventually break into your (hopefully) equally well designed budget.
Temptation comes in many flavors, so why not give yourself a chance and shut down the opportunity. Kill off the emails. Take your name off of the catalog mailing lists. Close the door on these and know that in the end, if you really do need something, it will be provided for you. And that is a promise.
Philippians 4:19 “And God will supply all your needs according to His riches in glory in Christ Jesus.”






